F1 still “needs” a better approach with media

Kimi who has a very interesting profile need (to me, sure) to work his personal image, a lot of people like him as a driver but media are somehow a bit negative or let’s say deaf to his charm as a competitor, I like his strategy according to his car capacity, he is cool too

but finally what is important our accomplishment, why? because it gives a lot of young ones the desire to go on, keep up and do something cool out there…

that may be my Brand Management side that talks there (lol)

anyhow shoutout loud to you Sebastian

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