Claire McCardell (1905–1958) was an American fashion designer in the arena of ready-to-wear clothing in the 20th century. From the 1930s to the 1950s, she was known for designing functional, affordable, and stylish women’s sportswear within the constraints of mass-production, and is today acknowledged as the creator of the “American Look”, a democratic and casual approach to fashion that rejected the formality of French couture.

Claire together with Adrian, Mainbocher, Norell but so many more…Edith Head, Travis Banton, later Halston were the US American designers and dressmakers to established what many still don’t (ac)know(ledge) to this day as true American Fashion

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